Fabula aims to create permanent works of art like its meaning in Latin, and design business models with high added value for firms of all sizes. It molds these models into projects and brings processes to life. Fabula is a business and management consultancy company which targets turnkey project management based on "Know How".
We offer solutions in the main areas of expertise, distribution channel and market management, as the turnkey project partner.
Because today, project design that requires "Know How" and the realization of these projects require intense focus among the current workload of companies. On the other hand, setting up teams which will only produce projects and employing leaders for these teams cost more.
Whereas, taking advantage of companies and professionals who have in-depth experience in critical areas that are challenged by rapidly changing conditions and industry dynamics results in eliminating the possibility of failure in the project to a large extent without incurring additional employment costs. Since, the salary system based on end-to-end process design as well as implementation & realization of targeted key performance indicators (KPIs) has been considered as a more rational business approach.
Technological developments such as artificial intelligence (AI), the internet of things (IoT) or wearable electronics, which we all follow closely but have some difficulty in implementing, actually offer important opportunities specific to our business.
Particularly in developed countries, business models creating real added value, which are implemented by leading high value brands that have digitalized to a great extent, unfortunately, might not always turn into examples that will be adapted or emulated to our company or the industry in which we operate.
This is where Fabula comes into play; it aims to utilize the current practices in the industry and the analyses of the client and dealer researches, and create projects that will yield results while using less human and inhouse IT resources.
- Artificial intelligence (AI) and machine learning solutions
- Project solutions for internet of things (IoT)
- Project solutions for wearable electronics
- Robotic process automation solutions (RPA)
As long as human relations remain the main element of trade on the globe, the concept of sales is going to continue to exist.
Here, it is extremely important to reposition our channels, increase their effectiveness, and acknowledge digitalization as an opportunity that will create new areas of cooperation rather than a threat, particularly for your dealers and intermediaries, without ignoring the local values, the relationships and the ingenuity of the Anatolian People.
Here, Fabula offers you consultancy services under the notion and roof of all this market management, by creating projects that will provide the above-mentioned projects, designing them as end-to-end processes and putting them into practice and achieving measurable results.
In the areas listed below, especially after the existing competency analysis, fieldwork and customer survey analysis studies are carried out, and all these are presented in the form of deep-dive reports and project presentation.
Today, the concept of marketing is still going through a very rapid evolution process. No matter how well you manage the brand, if you cannot perceive and manage the rapidly changing expectations within the generations accurately and on time, then your brand starts to lose its value rapidly.
Because today, even if you design and offer products and services which provide consumers with surprising benefits, you cannot maintain its position in the long term. Because doing better does not take years as before. On the other hand, you must address to more emotions now. In other words, the concept of marketing has changed radically. It is not enough alone to produce good products and to communicate this well. You have to conquer the customers’ heart with a sincere and meaningful perception. Again, you need to offer something extra that will touch and facilitate customers' lives, without being limited to the industry in which you operate.
Here, Fabula offers you consultancy services under the notion and roof of all this market management, by creating projects that will provide the above-mentioned projects, designing them as end-to-end processes and putting them into practice and achieving measurable results.
In the areas listed below, especially after the existing competency analysis, fieldwork and customer survey analysis studies are carried out, and all these are presented in the form of deep-dive reports and project presentation.
While pursuing concepts such as customer experience, customer analytics and customer segmentation for many years, we have recently realized that perceiving the customer’s feeling accurately is the most important factor.
In order to manage the rapid change in customer perception; we need to accurately predict what our industry's customers expect from us in 10, 20 or 30 years, we will be able to more effectively use all of the analytical segmentation or experience outcomes we have.
In a nutshell, 3 main topics come to the fore in steps towards the future. The first is to predict the changing expectations of the future individual, namely the digital consumer, as close to the truth as possible within the time frames. The second is to attribute a meaning to the reason for the brand's existence beyond growing and profit. Lastly, to provide added value by touching the customer's life.
Fabula offers a full consultancy service in order to correctly meet the expectations of the rapidly changing future digital human as a customer.
- Tailor made business strategy and analysing the expectations of the customer of the future taking into account the dynamics of the relevant industry
- Customer Analytics
- Mapping the customer journey and determining troubled areas and offering solutions,
- Instant customer feedback and analysis
- Multi-dimensional customer segmentation and departmental implementation
- Customer loyalty management
- Developing tactics and strategies to sell more products using digital facilities
